IkutSukaAku - Isa:BN Perompak Negara.

IkutSukaAku - Isa:BN Perompak Negara.

Marketing Research (MKT537): A leftover in Sept-Jan 2016

Assignation of marketing research (MKT537) for Bachelor of Business Administration (Marketing) class begins on the October 5th, 2015. Picks up from chapter 5 and so on.

This could be a great experience with marketing students who have been known quite sloppy in final year thesis projects. Let's see what might change?

 




Photos are from files of HR research methodology students project presentation in 2014.

Prologue of Research Mantra

A Prologue

Each part stands on itself independently. Sustain the hallmarks of science that uphold the purposiveness, objectivity, rigor, avoid repetition, parsimonious and generalizability.

                                              

Title

KISSS - Keep it short, simple and sufficient

CHAPTER ONE

Problem Statement
A TREE analogy - The beginning and the end. Nothing happen without one.

CHAPTER TWO

Literature Survey
A BASE OF KNOWLEDGE - Exhaustive citations laden part. Rephrasing and paraphrasing processes.

CHAPTER THREE

Methodology
ACTIVE VERBS - Report of actions taken.

CHAPTER FOUR

Results and Findings
A REPORT - Written in past tense.

CHAPTER FIVE

A RECAPITULATION - Discussions, conclusion and recommendation

This is a prelude to a textbook in the making. Wait for updates in this blog.

Regards and cheers

Amran Awang, PhD.

Mistakes and Flaws in a Thesis Process - Initial Thought

Thesis process will be an enjoyable and fruitful adventure if students execute their understanding of the courses in their UiTM BBA curriculum. The curriculum prepares the students with sufficient knowledge in management, economic, strategic, organization and other specific skills for future application in any business endeavors. However, last minute study and exam oriented syndromes prevail consistently and contribute to erode all those purposes.

Common flaws:
1. 'If you fail to plan, you plan to fail' (Benjamin Franklin) vs. 'If you fail to plan for success, you are planning to fail' (Rewritten - William Bouffard, 2013). Fail to execute own schedule.
2. Practical vs. thesis.
3. Supervisor syndrome
4. Time frame
5. The blinds lead the blinds - easier to utilize unauthorized counselors than the assigned supervisor
6. Distrust in self worth - self sabotage
Specific and critical:
1. Weak proposal - Major cause
     - Incomplete writing - not well thought ideas and vision, limited references, follow the blinds.
     - Fail to establish knowledge (present and future)
     - Take for granted and look for excuses.
2. Stop learning, relearning and unlearning
     - The final semester is just to enjoy the practicum
3. 'I follow...' syndrome.
     - Follow friend(s) or previous friend's thesis
Got to pen off for now, if you can overcome most of them your outcome should be good enough. I'll review on the supervisors' mistakes and flaws in next writing. Enjoy the following reflection...

Research Method (MGT 648) for March-July 2014

Human resource and operation management students end their session today at 10 am, June 18th. They are expected to proceed with the practicum next semester prior to the graduation in the following semester. These great minds are supposed to create some impacts for the country in no time.

BBA (HRM and OM) Students. Six of them were missing.

Executive MBA Presentations December 2013

Four applied business research projects were presented on the 20th. December 2013. A group of EMBA UiTM Perlis with research in areas such as, organization citizenship behavior; strategic orientation, corporate social responsibility and strategic human resource management were viva voce and vetted.

Congratulation to all students, you all had made it. Appreciation to AP Dr Sarminah Samad from AAGBS for the support, all examiners, supervisors Dr Shaiful, Dr Sarina, Dr Normah and Dr Mahayudin and Dr Rizaudin, the coordinator.

Even though this has been a one semester effort, the effect could be our lifetime experience. For potential students please welcome to our MBA program here in UiTM Perlis, the most flexible program ever where failure seems not an option. Update available at http://www.perlis.uitm.edu.my.

Research Method (MGT 648) Final Meeting

A three our session between 8.00 am till 12.00 pm 27th December 2013. We achieved three objectives. First, 12 groups successfully presented their projects.

Secondly, second test also a success. And finally, a class photo session.

 

Warmest regards and strive for final exam that due next week.