Marketing Research (MKT537): A leftover in Sept-Jan 2016

Assignation of marketing research (MKT537) for Bachelor of Business Administration (Marketing) class begins on the October 5th, 2015. Picks up from chapter 5 and so on.

This could be a great experience with marketing students who have been known quite sloppy in final year thesis projects. Let's see what might change?

 




Photos are from files of HR research methodology students project presentation in 2014.

Prologue of Research Mantra

A Prologue

Each part stands on itself independently. Sustain the hallmarks of science that uphold the purposiveness, objectivity, rigor, avoid repetition, parsimonious and generalizability.

                                              

Title

KISSS - Keep it short, simple and sufficient

CHAPTER ONE

Problem Statement
A TREE analogy - The beginning and the end. Nothing happen without one.

CHAPTER TWO

Literature Survey
A BASE OF KNOWLEDGE - Exhaustive citations laden part. Rephrasing and paraphrasing processes.

CHAPTER THREE

Methodology
ACTIVE VERBS - Report of actions taken.

CHAPTER FOUR

Results and Findings
A REPORT - Written in past tense.

CHAPTER FIVE

A RECAPITULATION - Discussions, conclusion and recommendation

This is a prelude to a textbook in the making. Wait for updates in this blog.

Regards and cheers

Amran Awang, PhD.